Respondent UX API (RUX, 2024)

Led the ideation, development, and deployment of an API model providing Paradigm’s suppliers to engage with survey opportunities for their users to engage with in exchange for monetary compensation. This model enables selective exposure of survey inventory based on a set of business rule parameters, in which partnered companies can access a variety of live details at any point in time, programmatically provide intent to engage with an opportunity, and receive realtime access to an entry link to begin sampling.

Optimization for API integrated partners is powered by an automated engine that will periodically assess performance of an opportunity in realtime and dynamically reprice the opportunity as required to generate a competitive rate in the survey market for healthy user compensation.